My entry for James Gurney's contest:
"How would an Art Nouveau designer (such as Alphonse Mucha or Henri Privat-Livemont) design a label for an imaginary product called "Lionfish Shampoo?" If you're not familiar with it, the lionfish is a remarkable looking (but dangerous) real fish, but you can take it in whatever direction you would like."
I discovered two things while designing this:
1) I love Alphonse Mucha's art.
2) Old-timey advertisements are so much cooler than their modern descendants.